Page 88 - مجله مدیریت سبز - شماره 2 - نسخه فلش
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Step 2.
                                                                                                        Since the evaluation of different experts would lead to different matrices, we need to integrate the opinions of
                                                                                                  different experts to form one synthetic pairwise comparison matrix. This step is unnecessary if there is only one expert in Step
                                                                                                  1. The elements of the synthetic pairwise comparison matrix (~ a ij ) are calculated by using the geometric mean method
                                                                                                  proposed by Buckley (1985):
                                                                                                               2
                                                                                                            1
                                                                                                          ?           ? 1=E
                                                                                                       ~ a ij ¼ ~ a 5~ a 5…5~ a E ij                                               (3)
                                                                                                               ij
                                                                                                            ij
                                                                                                    The superscript in Equation (3) is the index referring to different experts with a total of E experts.
                                                                                                  Step 3.  Use the synthetic pairwise comparison matrix from Step 2. The fuzzy geometric mean (~ r i ) and fuzzy weights of each
                                                                                                  criterion ( ~ w i ) are de?ned using Equations (4) and (5) respectively:
                                                                                                                      1=n
                                                                                                       ~ r i ¼?~ a i1 5~ a i2 5…5~ a in ?                                          (4)
                      LCA رب ينتبم زبس يحارط باختنا يارب يبتارم هلسلس راتخاس زا هنومن کي -2 لو دج  H.K. Chan et al. / The British Accounting Review 46 (2014) 344e360  ?1  351
                                                                                                         هجيتن ر د
                                                                .ديآ يمر د يزاف تلاح زا ،ه دش هئارا )7( ?ل داعم ر د هک COA شور زا ه دافتسا اب  ~ w i ¼ ~ r i 5?~ r 1 4…5~ r n ?    (5)
                                                     ياهزاف
                    يبايزرا ياهرايعم   اهرايعم      تايح ?خرچ     يبايزرا زين لقتسم ياهرايعم ينامزاس ياه درکلمع ،يطيحم ت??سيز يبايزرا هباشم
                                                                                                                                      (13)
                                               f
                                               OP i ¼?LOP i ; MOP i ; UOP i ?                     Step 4. Since the calculation so far involves linguistic variables, the next step is to defuzzify the weights to form meaningful
                 يطيحم يبايزرا ياه هصخشم  )...و ABS، PE( يّلک :کيتسلاپ .LC 11   اب ناوت يم ار هتفاي صيصخت OP i   ره ي دنب هبتر ،FAHP  درکيور زا ه دافتسا اب .دنوش يم
                                                                                                  ?gures for the analysis (e.g., ranking). Numerous methods exist in literature but Centre-of-Area (COA) is by far the most
                                                                                                 : درک فيصوت ريز تمرف
                 و يژرنا ،ح??لاصم فر??صم .EA   ،کيت??سلا( هژيو :کيت??سلاپ.LC           H.K. Chan et al. / The British Accounting Review 46 (2014) 344e360  351
                                                                                                  popular and easy to use (e.g., Hsieh et al., 2004). Assume the fuzzy weights of each criterion (w i ) can be expressed in the
                                                                                       H.K. Chan et al. / The British Accounting Review 46 (2014) 344e360
                                                                                                                                                        351
                                                 12
                               1            In ranking the organisational performance assessment attributes, the ?nal synthetic decision can be made and a resulting
                                                H.K. Chan et al. / The British Accounting Review 46 (2014) 344e360
                           رگي د عبانم    )...و ه درشف                                            following form:  351
                          H.K. Chan et al. / The British Accounting Review 46 (2014) 344e360  H.K. Chan                                                 351
                                                                                            351 et al. / The British Accounting Review 46 (2014) 344e360
                                                   يزاس ه دامآ
                                                                f OR can be computed as follows:
                 اي بآ ،اوه  يگ دولآ را??شتنا .EA  fuzzy synthetic decision matrix  f                                                                  (13)
                                             زلف .LC
                                                                OP i ¼?LOP i ; MOP i ; UOP i ?                                                        )13(
                               2                 13              f                                     ~ w i ¼?Lw i ; Mw i ; Uw i ?                    (13)                        (6)
                          f كاخ                                 OP i ¼?LOP i ; MOP i ; UOP i ?
                                                    f LC
                                  ،اه تمواقم( يکينورتکلا ?عطق .LC
                          OP i ¼?LOP i ; MOP i ; UOP i ?  OR ¼ OP5W                                          (13)                     (14)
                                               f 14
                                                       1
                                                        e
                                                                                           (13)
                                                                                                                                                       (13)
                                                                                                  where Lw i ,Mw i ,Uw i represent the lower, middle and upper values of the fuzzy weight of the i-th criterion. The non-fuzzy (i.e.,
                   ينيب شيپ لباق يگ دولآ .EA
                                                                 f
    f
    OP i ¼?LOP i ; MOP i ; UOP i ?        )...و LC ،اه نزاخ  In ranking the organisational performance assessment attributes, the ?nal synthetic decision can be made and a resulting
                                                                OP i ¼?LOP i ; MOP i ; UOP i ?
                                                                ذاختا ناوت يم ار يياهن يبيکرت ميمصت ،ينامزاس  درکلمع يبايزرا ياه هصخشم ي دنب هبتر ر د
                               3                              In ranking the organisational performance assessment attributes, the ?nal synthetic decision can be
                                                                                                  defuzzi?ed) weight value of the i-th criterion (w i ) is given as: made and a resulting
                       تاعياض  ديلوت .EA 4  )PCB( يپاچ را دم ?حفص .LC 15  fuzzy synthetic decision matrix OR can be computed as follows:  ?
                                                                                    f decision can be made and a resulting
                       In ranking the organisational performance assessment attributes, the ?nal synthetic
                                                                                       يزاف يبيکرت ميمصت سيرتام ناوت يم و  درک
                                                                                            ?
                                                                                                    MOR ij ;
                                            Each element of the fuzzy synthetic decision matrixOR, OR ij ¼ LOR ij ;
                                                           fuzzy synthetic decision matrix OR can be computed as follows:
                                                                     : درک هبساحم تروص نيا هب ار  f g
                                                                                                          UOR ij , with respect to the criterion LC ij
                                                              In ranking the organisational performance
 In ranking the organisational performance assessment attributes, the ?nal synthetic decision can be made and a resulting assessment attributes, the ?nal synthetic decision can be made and a resulting  (7)
                 ، د د??جم ? دافت??سا ناک??ما .EA
                                                                                    f
                                                                                                       w i ¼ ½?Uw i ? Lw i ???Mw i ? Lw i ??=3 ? Lw i
                     fuzzy synthetic decision matrix OR can be computed as follows:
                                          can be estimated by the following equations:
                                        يحطس بصن  .LC
                                             f
                               5
                                                                OR ¼ OP5W
 fuzzy synthetic decision matrix OR can be computed as follows:  21  fuzzy synthetic decision matrix OR can be computed as follows:                    (14)
                            تفايزاب
                                                                     f
                       f
                                                                                    f
                                                                f
                                                                         e
                                                                                                        The next step is to calculate the environment risk ratings of different criteria with respect to the ?ve environmental
                                                                                                  Step 5.
                                       يسيرتام بيکرت .LC
                          OR ¼ OP5W
                                                                 f
                                                 22
                                                                         e
                                                                     f
                                                      ديلوت
                     يژرنا اي  داوم يبايزاب و  e  LOR ij ¼ LOP ij ? LW ij  OR ¼ OP5W                                                        )14( (14)  (15)  (14)
                                                                                                  assessment attributes. The procedure is similar to Step 1 to Step 4 and the key difference is simply the object of the pairwise
                          f
                              f
                                                                OR ¼ OP5W
                                                                                                                                                       (14)
    OR ¼ OP5W                             يّلک ژاتنوم .LC 23  Each element of the fuzzy synthetic decision matrixOR, OR ij ¼ LOR ij ; (2014) 344e360 UOR ij , with respect to the criterion LC ij
                                                                                                  comparison. A similar matrix as in Equation (2) should be constructed for different experts. A synthetic pairwise comparison
                                                                                                                                ?
                                                                                                                                                      351
                                                                                                              ?
                                                                                                      f g Review 46
                                                                                                                     MOR ij ;
                                                                                           (14) / The British Accounting
                                                                                     H.K. Chan et al.
            e
                                                                         e
        f
                                                                 f
    f
                                                                     f
                                                                                                                                      (16)
                                  )...و يريگ بلاق( زلف شزا درپ .LC  LC  ?              ?          matrix can then be calculated using the geometric mean method outlined in Step 2. Thereafter, the fuzzy geometric mean and
                                                                                                                                 ?
                                                                                                              ?
                                               MOR ij ¼ MOP ij ? MW ij element of the fuzzy synthetic decision matrixOR, OR ij ¼ LOR ij ;
                                                                                                                     MOR ij ;
                                                                                        ينعي يزاف يبيکرت ميمصت سيرتام رصنع ره
                                                                                                                            UOR ij , with respect to the criterion LC ij
                                                                                                      f g
                                                 24
                                                       2
                       Each element of the fuzzy synthetic decision matrixOR, OR ij ¼ LOR ij ;  MOR ij ;  UOR ij , with
                                                              f
                                                              Each g
                                                           can be estimated by the following equations: respect to the criterion LC ij
                                 )...و قيرزت( کيتسلاپ شزا درپ .LC  ?  can be estimated by the following equations:  fuzzy weights of each criterion with respect to different environmental attributes can be de?ned using Equation (4) and
                                                                                                                                 ?
                                                               UOR ij , with respect to the criterion
                                                                    ?
                                                                                                              ?
                                                 25
                     can be estimated by the following equations: ;
                                                                             : دز نيمخت ،ريز تلا داعم اب  LC ij طبترم ياهرايعم اب ناوت يم ار ¼ LOR ij ;
                                                                                                                                      (17)
 Each element of the fuzzy synthetic decision matrixOR, OR ij ¼ LOR ij  MOR ij ; Each element of the fuzzy synthetic decision matrixOR, OR ij  MOR ij ;  UOR ij , with respect to the criterion LC ij
                                                                                                                                                       (15)
                                         f g
                                                                                                      f g
                                                                                                  Equation (5). This is referred to as fuzzy environmental risk ratings, in contrast to the regular weightings for different criteria.
                                                              OP i ¼?LOP i ; MOP i ; UOP i
                                               UOR ij ¼ UOP ij ? UW ij f
                                                                LOR ij ¼ LOP ij ? LW ij ?
 can be estimated by the following equations: لوصحم حطس :ي دنب هتسب .LC  can be estimated by the following equations:                                (13) (15)
                                                                                                             (15)
                                                                LOR ij ¼ LOP ij ? LW ij
                          LOR ij ¼ LOP ij ? LW ij  31  ي دنب هتسب                                 The rating of each attributed EA i can be expressed in the following format, analogous to Equation (6):
                                    نتراک حطس :ي دنب هتسب .LC                                                                                          (16)
                                                                                                                                                       (16)
                                                                LOR ij ¼ LOP ij ? LW ij
    LOR ij ¼ LOP ij ? LW ij                      32             MOR ij ¼ MOP ij ? MW ij    (15)            )15(                                        (15)
                                                                MOR ij ¼ MOP ij ? MW ij performance assessment attributes, the ?nal synthetic decision can be made and a resulting
                                                                                                             (16)
                                                                                                       f
                          MOR ij ¼ MOP ij ? MW ij يتس د .LC 33 f LC 3  In ranking the organisational   EA i ¼?LEA i ; MEA i ; UEA i ?                                              (8)
                                            Again, OR has to be defuzzi?ed using the COA method.
                                                         fuzzy synthetic decision matrix
                                                                MOR ij ¼ MOP ij ? MW OR can be computed as follows:
                                                                                           (16)
                                                                UOR ij ¼ UOP ij ? UW ijse the weighing (i.e., contribution) of each criterion and life-cycle phase to
                                                                                                                                                       (16)
    MOR ij ¼ MOP ij ? MW ij                 The objective of the above procedures is to analy ij f                                                           )16(  (17)
                                                                                                                                                       (17)
                                                                                                    In ranking the environmental assessment attributes, the ?nal synthetic decision can be made and the resulting fuzzy
                                                                                                             (17)
                                                                UOR ij ¼ UOP ij ? UW ij
                          UOR ij ¼ UOP ij ? UW ij the overall LCA. The FAHP method can also be used for the selection of design improvement alternatives. Below is
                                          لقن و لمح .LC
                                                     عيزوت
                                                                                                  synthetic decision matrix ER can be computed as: the case
                 ينامزاس  درکلمع ياه هصخشم       41                                                        )17(     f
                                          study to illustrate how the FAHP method can be used in a real-life application in relation to green product development.
    UOR ij ¼ UOP ij ? UW ij              يزاس هريخذ .LC  LC   OR ¼ OP5W                    (17)                                                      (14) (17)
                                                                UOR ij ¼ UOP ij ? UW ij
                                                                       e
                                                              f
                                                                   f
                                                                                                       ER ¼ EA5W
                           نامز .OP 1            42    4     Again, OR has to be defuzzi?ed using the COA method.  f  e                                                            (9)
                                                                                                       f
                                                                   f
                       Again, OR has to be defuzzi?ed using the COA method.  f                         ~ weighing (i.e., contribution) of each criterion and life-cycle phase to
                                                              Again, OR has to be defuzzi?ed using the COA method.
                            f
                          تيفيک .OP
                                          5. Case study
                                                             The objective of the above procedures is to analyse theg ً
                                                           Each element of the fuzzy synthetic decision matrixOR, OR ij ¼ LOR
                                                                                                  where W is the criteria weight vector calculated in the previous step.
                                                                                                            ?
                                                                        .درک جراخ يزاف تلاح زا ،COA شور زا ه دافتسا اب ار  f  ناوت يم ا د دجم
                                                                                                                              ?
                       The objective of the above procedures is to analyse the weighing (i.e., contribution) of each criterion and life-cycle phase to ij ;  MOR ij ;  UOR ij , with respect to the  ? criterion LC ij  ?
                                     تفايزاب تيلباق نازيم .LC
                               2
                                                   تايح ياهتنا
                                                              The objective of the above procedures is to analyse the weighing (i.e., contribution) of each criterion and
                                                                                                                                        f g life-cycle phase to
                                                 51
                                                           the overall LCA. The FAHP method can also be used for the selection of design improvement alternatives. Below
 Again, OR has to be defuzzi?ed using the COA method.    can be estimated by the following equations:  Each element of the fuzzy synthetic decision matrix ER, ER ij ¼ LER ij ; is the case UER ij , with respect to the criterion LC ij
                          هنيزه .OP
                                                              Again, OR has to be defuzzi?ed using the COA method.
                                                                                                                                                    MER ij ;
      f
                                                                   f
                     the overall LCA. The FAHP method can also be used for the selection of design improvement alternatives. Below is the case
                                      د دجم ? دافتسا نازيم .LC
                               3
                                                           the overall LCA. The FAHP method can also be used for the selection of design improvement alternatives. Below is the case
                                                                                                  can be estimated by the following equations:
                                                 52
                                            The product in this case study is a personal electronic product as reported in Yung et al. (2011). The manufacturer of the and life-cycle phase
                                                              The objective of the above procedures is
                                                           study to illustrate how the FAHP method can be used in a real-life application in relation to green product development. to
 The objective of the above procedures is to analyse the weighing (i.e., contribution) of each criterion and life-cycle phase to to analyse the weighing (i.e., contribution) of each criterion
                       يريذپ فاطعنا .OP
                                                     LC
                     study to illustrate how the FAHP method can be used in a real-life application in relation to green product development.
                                         يبايزاب نازيم .LC
                                                           study to illustrate how the FAHP method can be used in a real-life application in relation to green product development.
                                                                رايعم ره   نزو نييعت ،يزاف يبتارم هلسلس ليلحت دنيارف ر د لااب ياه ماگ ماجنا زا ف ده
                                                                                                                                                     (15)
                               4
                                                       5
 the overall LCA. The FAHP method can also be used for the selection of design improvement alternatives. Below is the case be used for the selection of design improvement alternatives. Below is the case  (10)
                                                 53
                                          product attempted to initiate an environmentally friendly product design program with the aim of developing a tool (i.e., LCA)
                                                              LOR ij ¼ LOP ij ? LW ij
                                                           the overall LCA. The FAHP method can also
                                                                                                       LER ij ¼ LEA ij ? LW ij
                                                                باختنا يارب FAHP کينکت زا ناوت يم نينچمه .تسا يّلک LCA يارب تايح ?خرچ زاف و
 study to illustrate how the FAHP method can be used in a real-life application in relation to         MER ij ¼ MEA ij ? MW ij                       (16)                         (11)
                                                           study to illustrate how the FAHP method
                                          to help the designers select the best green product development. can be used in a real-life application in relation to green
                                                           5. Case study product design options. In this study, we refer to the case to demonstrate how the product development.
                     5. Case study
                                                              MOR ij ¼
                                                           5. Case study MOP ij ? MW ij
                                          proposed model can simplify new product development in a “green” perspective. It is not our intention to repeat the LCA for
                اهنآ ساسارب اه شور هک تسا يياهرايعم باختنا ،تسا هلحرم نيرت يشلاچ هک ي دعب ?لحرم    ده د يم ناشن ه دش ماجنا ي دروم ?علاطم ،هما دا ر د . درک ه دافتسا زين يحارط  دوبهب ياه شور
                                                             The product in this case study is a personal electronic product as reported in Yung et al. (2011). The manufacturer of the
                                                           5. Case study
                                          the product and the LCA results are not discussed in this paper. The proposed model instead aims to help screen out the
 5. Case study         The product in this case study is a personal electronic product as reported in Yung et al. (2011). The manufacturer of the    (17)                         (12)
                                                                زبس لوصحم ?عسوت اب طبترم يعقاو  دربراک کي ر د FAHP کينکت زا ناوت يم هنوگچ هک
                                                                                                       UER ij ¼ UEA ij ? UW ij
                ر د ي ديلک ياهرايعم ،)2011 ،ناراکمه و گنوي( هنومن هب هعجارم اب . د??ش  دنهاوخ يبايزرا  The product in this case study is a personal electronic product as reported in Yung et al. (2011). The manufacturer of the
                                                              UOR ij ¼ UOP ij ? UW ij
                                                           product attempted to initiate an environmentally friendly product design program with the aim of developing a tool (i.e., LCA)
                     product attempted to initiate an environmentally friendly product
                                          design options for a subsequent LCA. design program with the aim of developing a tool (i.e., LCA)
                                                                                                       . درک ه دافتسا
                                                           product attempted to initiate an environmentally friendly product design program with the aim of developing a tool (i.e., LCA)
                                                           to help the designers select the best product design options. In this study, we refer to the case to demonstrate how of the
                 دوش يم  داجيا ،2 لو دج قباطم  LCA رب ينتبم AHP بتارم هلسلس و ه دش فيرعت زاف ره
                                                              The product in this case study is a personal electronic product as
                                            The overall objective is de?ned for the design selection following the procedures outlined in Section 3. The next and most The manufacturer
                     to help the designers select the best product design options. In this study, we refer to the case to demonstrate how the reported in Yung et al. (2011).
 The product in this case study is a personal electronic product as reported in Yung et al. (2011). The manufacturer of the  Finally, ER has to be defuzzi?ed using the COA method given by Equation (7). the
                                                                                                          f
                                                           to help the designers select the best product design options. In this study, we refer to the case to demonstrate how the
                                                           proposed model can simplify new product development in a “green” perspective. It is not our intention to repeat the LCA for
                                                           product attempted to initiate an environmentally friendly product design program with the aim of developing a tool (i.e., LCA)
 product attempted to initiate an environmentally friendly product design program with the aim of developing a tool (i.e., LCA)  Similar to the environmental assessment, the organisational performances of individual criteria are also assessed. Using
                                          challenging step is to choose the criteria against which the alternatives will be evaluated. With reference to the case (Yung
                     proposed model can simplify new product development in a “green” perspective. It is not our intention to repeat the LCA for
                لماک LCA کي هک يتروص ر د .) دنا ه دش ه دا د شيامن شخب نيا ر د يباختنا ياهرايعم طقف(
                                                           Again, OR has to be defuzzi?ed using the COA method.
                                                           proposed model can simplify new product development in a “green” perspective. It is not our intention to repeat the LCA for
                                                                 f
                                                           the product and the LCA results are not discussed in this paper. The proposed model instead aims to help screen out the
                     the product and the LCA results are not discussed in this paper. The proposed model instead aims to help screen out the study, we refer to the case to
                                                                                                   ي دروم ?علاطم
                                                           to help the designers select the best product design options. In this
 to help the designers select the best product design options. In this study, we refer to the case to demonstrate how the  the same FAHP approach, the rating of each attributed OP i can be expressed in the following format:
                                          et al., 2011), the key criteria in each phase are identi?ed and the hierarchy of the LCA-based AHP is constructed as shown in demonstrate how the
                يروآ عمج ،3 شخب ر د  دوجوم ياه لاور ساسارب ار طبترم تاعلاطا  دياب ، دشاب هتفاين هعسوت
                                                           The objective of the above procedures is to analyse the weighing (i.e., contribution) of each criterion and life-cycle phase to
                                                           the product and the LCA results are not discussed in this paper. The proposed model instead aims to help screen out the
 proposed model can simplify new product development in a “green” perspective. It is not our intention to repeat the
                                                           design options for a subsequent LCA. LCA for development in a “green” perspective. It is not our intention to repeat the LCA for
                                                           proposed model can simplify new product
                                          Table 2 (only the selected criteria are shown here for demonstration purposes). If a full LCA has not been developed, the
                     design options for a subsequent LCA.
                                                                )2011( ناراکمه و گنوي شرازگ سا??سارب ي دروم ?علاطم نيا ر د  دوجوم لوصحم
                    Step 2.
                          Since the evaluation of different experts would lead to different matrices, we need to integrate the opinions of
                                                           design options for a subsequent LCA. also be used for the selection of design improvement alternatives. Below is the case
                                                         the overall LCA. The FAHP method can
                و يطيحم  درکلمع يا هسياقم ياه ي دنب هبتر صيصخت يارب FAHP شور ،سپ??س . درک
                                                             The overall objective is de?ned for the design selection following the procedures outlined in Section 3. The next and most
                                                           the product and the LCA results are not discussed in this paper.
                                          related information should be collected according to the procedures outlined in Section 3. The proposed model instead aims to help screen out the
                       The overall objective is de?ned for the design selection following the procedures outlined in Section 3. The next and most
 the product and the LCA results are not discussed in this paper. The proposed model instead aims to help screen out the expert in Step
                    different experts to form one synthetic pairwise comparison matrix. This step is unnecessary if there is only one
                                                                يحارط ?مانرب تسا شلات ر د لوصحم ? دننک ديلوت .تسا يصخش يکينورتکلا لوصحم کي
                                                         study to illustrate how the FAHP method can be used in a real-life application in relation to green product development.
                                                              The overall objective is de?ned for the design selection following the procedures outlined in Section 3. The next and most
                 داجيا ،)4 شخب ر د 1 ماگ( هلحرم نيلوا . دوش يم ه درب راک هب ،فلتخم ياه حرط يبايزرا يارب
                                                           challenging step is to choose the criteria against which the alternatives will be evaluated. With reference to the case (Yung
                                                           design options for a subsequent LCA.
 design options for a subsequent LCA.       Thereafter, the FAHP method is used to assign comparative ratings of environmental performance to the different designs
                     challenging step is to choose the criteria against which the alternatives will be evaluated. With reference to the case (Yung
                    1. The elements of the synthetic pairwise comparison matrix (~ a ij ) are calculated by using the geometric mean method
                                                           challenging step is to choose the criteria against which the alternatives will be evaluated. With reference to the case (Yung
                                                                )LCA  دننام( رازبا کي ?عسوت ،نآ ف ده و  دنک زاغآ ار ت??سيز طيحم اب راگزا??س لوصحم
                                          being assessed. The ?rst step (Step 1 in Section 4) is to construct a pairwise comparison among the criteria from different 3. The next and most
                                                              The overall objective is de?ned for the design selection following
                                                           et al., 2011), the key criteria in each phase are identi?ed and the hierarchy of the LCA-based AHP is constructed as shown in
 The overall objective is de?ned for the design selection following the procedures outlined in Section 3. The next and most
                    proposed by Buckley (1985):
                     et al., 2011), the key criteria in each phase are identi?ed and the hierarchy of the LCA-based AHP is constructed as shown in the procedures outlined in Section
                ره يراگزاس تبسن .تسا فلتخم ناگربخ هاگ دي د زا يياهرايعم نايم يجوز ???سياقم کي
                                                         5. Case study
                                                           et al., 2011), the key criteria in each phase are identi?ed and the hierarchy of the LCA-based AHP is constructed as shown in
                                                                نيا ر د . دنک يم کمک لوصحم يحارط ياه هنيزگ نيرتهب باختنا ر د ناحارط هب هک تسا
                     Table 2 (only the selected criteria are shown here for demonstration purposes). If a full LCA has not been developed, the
                                                           Table 2 (only the selected criteria are shown here for demonstration purposes). If a full LCA has not been developed, the
 challenging step is to choose the criteria against which the alternatives will be evaluated. With reference to the case (Yung
                                                           challenging step is to choose the criteria against which the alternatives will be evaluated. With refer
                                          experts. The consistency ratio of each judgement is simultaneously calculated and checked to ensure that it is lower than orence to the case (Yung
                يواسم اي رتمک هکنيا نيمضت يارب و هتفرگ رارق هبساحم  دروم يهباشم لکش هب زين يسررب
                                        ? 1=E
                            ?
                                                           Table 2 (only the selected criteria are shown here for demonstration purposes). If a full LCA has not been developed, the
                                       E
                              1
                                 2
                                                                                                     (3)
                         ~ a ij ¼ ~ a 5~ a 5…5~ a
                                                                 دناوت يم ي داهنشيپ ل دم هنوگچ ميه د ناشن
                     related information should be collected according to the procedures outlined in Section 3. shown in identi?ed and the hierarchy of the LCA-based
                                          equal to 0.1.
 et al., 2011), the key criteria in each phase are identi?ed and the hierarchy of the LCA-based AHP is constructed as phase areرم هنومن نيا هب زين ام ،هعلاطم
                                                           related information should be collected according to the procedures outlined in Section 3. AHP is constructed as shown in
                                                           et al., 2011), the key criteria in eachات مينک يم هعجا
                              ij
                                 ij
                                       ij
                                                           The product in this case study is a personal electronic product as reported in Yung et al.
                                               .دوش يم يسررب ،تسا 0,1
                                                           related information should be collected according to the procedures outlined in Section 3. (2011). The manufacturer of the
                       Thereafter, the FAHP method is used to assign comparative ratings of environmental performance to the different designs
                                                             Thereafter, the FAHP method is used to assign comparative ratings of environmental performance to the different designs
                                                           Table 2 (only the selected criteria are shown
 Table 2 (only the selected criteria are shown here for demonstration purposes). If a full LCA has not been developed, the here for demonstration purposes). If a full LCA has not been developed, the
                                                                لوصحم يارب LCA رارکت ام ف ده . دنک ه داس »زبس« درکيور اب ار  دي دج لوصحم ?عسوت
                                                         product attempted to initiate an environmentally friendly product design program with the aim of developing a tool (i.e., LCA)
                                                              Thereafter, the FAHP method is used to assign comparative ratings of environmental performance to the different designs
                       The superscript in Equation (3) is the index referring
                يزاف و يبيکرت سيرتام ي دنب لومرف يارب ناگربخ مامت يبايزرا زا ،مو د ???لحرم ر د to different experts with a total of E experts.
                     being assessed. The ?rst step (Step 1 in Section 4) is to construct a pairwise comparison among the criteria from different
                                                           being assessed. The ?rst step (Step 1 in Section 4) is to construct a pairwise comparison among the criteria from different
 related information should be collected according to the procedures outlined in Section 3.
                                                           related information should be collected according to the procedures outlined in Section 3.
                                                                هب کمک ،ي داهنشيپ ل دم ف ده اما ، دنا ه دشن فيصوت هلاقم نيا ر د زين LCA جياتن و تسين
                                                         to help the designers select the best product design options. In this study, we refer to the case to demonstrate how the
                                                           being assessed. The ?rst step (Step 1 in Section 4) is to construct a pairwise comparison among the criteria from different
                     experts. The consistency ratio of
                                          Table 2 each judgement is simultaneously calculated and checked to ensure that it is lower than or
                                                           experts. The consistency ratio of each judgement is simultaneously calculated and checked to ensure that it is lower than or
                                                              Thereafter, the FAHP method is used to assign comparative ratings of environmental performance to the different designs
                    Step 3.
                تايح ?خرچ ياهزاف زا ه دافتسا اب . د??ش  ه دافتسا ،)3( ?ل داعم قيرط زا 2 هب يجوز ???سياقم Step 2. The fuzzy geometric mean (~ r i ) and fuzzy
                          Use the synthetic pairwise comparison matrix from
 Thereafter, the FAHP method is used to assign comparative ratings of environmental performance to the different designs weights of each
                                                         proposed model can simplify new product development in a “green” perspective. It is not our intention to repeat the LCA for
                                                           experts. The consistency ratio of each judgement is simultaneously calculated and checked to ensure that it is lower than or
                                          An example of hierarchy structure for LCA based green design selection.
                     equal to 0.1.
                    criterion ( ~ w i ) are de?ned using Equations (4) and (5) respectively:
 being assessed. The ?rst step (Step 1 in Section 4) is to construct a pairwise comparison  .تسا ي دعب LCA يارب يحارط ياه هنيزگ يزاسا دج
                                                           being assessed. The ?rst step (Step 1 in Section 4) is to construct a pairwise comparison among the criteria from different
                                                           equal to 0.1. among the criteria from different
                 .تسا ه دش ه دا د شيامن 3 لو دج ر د يبيکرت يجوز ?سياقم سيرتام ،لاثم کي ناونع هب
                                                           equal to 0.1. the LCA results are not discussed in this paper. The proposed model instead aims to help screen out the
                                                         the product and
                                                                .تسا ه دش فيرعت يحارط باختنا يارب يّلک ف ده ،3 شخب ر د اه ماگ فيصوت زا  دعب
                                           Life-cycle phases
                                                                   Criteria
                                                           experts. The consistency ratio of each judgement is simultaneously calculated and checked to ensure that it is lower than or
 experts. The consistency ratio of each judgement is simultaneously calculated and checked to ensure that it is lower than or  Assessment criteria
                                         1=n
               يزاف ياه نزو و  )~ r i ¼?~ a i1 5~ a i2 5…5~ a in ??ب??ساحم ،)3 ماگ( ي دعب ???لحرم
                                                         design options for a subsequent LCA.
                          ( يزا??ف ي??س دنه نيگنايم
                                                                                                     (4)
                                                                   LC 11 . Plastic: general (ABS, PE, etc.)
                                                           equal to 0.1.
 equal to 0.1.       Table 2               LC 1 . Procurement  Table 2 overall objective is de?ned for the design selection following the procedures outlined in Section 3. The next and most
                                                                                                              Environmental Assessment Attributes
                                                           The
                                        ?1
                     An example of hierarchy structure for LCA based green design selection.  LC 12 . Plastic: special (rubber, high impact, etc)  (5)  EA 1 . Consumption of material, energy and
                                                           Table 2
                                                           An example of hierarchy structure for LCA based green design selection. alternatives will be evaluated. With reference to the case (Yung
                                                                   LC 13 . Metal choose the criteria against which the
                         ~ w i ¼ ~ r i 5?~ r 1 4…5~ r n ?  challenging step is to                             other resources
                                                                                      Assessment criteria
                      Life-cycle phases      Criteria      An example of hierarchy structure for LCA based green design selection.  EA 2 . Emission to air, water or soil
                                                                   LC 14 . Electronic component (resistors, capacitors,
                                                         et al., 2011), the
                                                            Life-cycle phases key criteria in each phase are identi?ed and the hierarchy of the LCA-based AHP is constructed as shown in
                                                           Table 2
                                                                                    Criteria
 Table 2                                   )دنا ه دش ه دا د شيامن )L,M,U( لکش هب يزاف ياه تيوضع( تايح ?خرچ فلتخم ياهزاف يارب يبيکرت يجوز ?سياقم سيرتام -3 لو دج  Assessment criteria
                      LC 1 . Procurement calculation so far involves linguistic variables, the next step
                    Step 4. Since the
                                                                                      Environmental Assessment Attributes
                                                                                                                               Assessment criteria
                                                            Life-cycle phases
                                                           An example of hierarchy structure for LCA basedwn here for demonstration purposes). If a full LCA has not been developed, the
                                                         Table 2 (only the selected criteria are sho
 An example of hierarchy structure for LCA based green design selection.  LC 11 . Plastic: general (ABS, PE, etc.)  LCD, etc) is to defuzzify the weights to form meaningful  EA 3 . Anticipated pollution  Environmental Assessment Attributes
                                                                                    Criteria green design selection.
                                                                                    LC 11 . Plastic: general (ABS, PE, etc.)
                                                            LC 1 . Procurement
                                  L
                                                   L
                                                                   L
                                                                                                   L
                                                                                   L
                                             LC 12 . Plastic: special (rubber, high impact,
                    ?gures for the analysis (e.g., ranking). Numerous methods exist in literature  4 LC 11 . Plastic: general (ABS, PE, etc.)  EA 4 . Generation of waste material
                                                                   LC 15 . Printed Circuit Board (PCB) EA 1 . Consumption of material, energy andetc) but Centre-of-Area (COA) is by far the most
                                                    2
                                   1
                                                                    3
                                                                                                    5
                                                         related information
                                                            LC 1 . Procurement should be collected according to the procedures outlined in Section 3.
                                                                                                                               Environmental Assessment Attributes
 Life-cycle phases     Criteria            LC 2 . Production  Life-cycle phases     LC 12 . Plastic: special (rubber, high impact, etc)  EA 1 . Consumption of material, energy and
                                                                                                              EA 5 . Possibility of re-use, recycling, and criteria
                                                                  Assessment criteria
                                                                                    Criteria
                                                                                                                               Assessment
                                                                                      other resources
                                             LC 13 . Metal
                                                                   LC 21 . Surface mount
                    popular and easy to use (e.g., Hsieh et al., 2004). Assume the fuzzy weights of each criterion (w i ) can be expressed in the  other resources the different designs
                                                                                                                               EA 1 . Consumption of material, energy and
                                                                                    LC 12 . Plastic: special (rubber, high impact, etc)
                                                              )6.32, 7.35, 7.94(
                                                                                              )6.93, 7.94, 8.49(
                                              )1.41, 2.45, 3.46(
                                                                                    LC 13 . Metal assign comparative ratings of environmental performance to
                                                                   LC 22 . Die bonding )4.47, 5.48, 6.48(
                                                           Thereafter, the FAHP method is used to
                     L
                                                                                                              recovery of materials and/or energy
                                                                                      EA 2 . Emission to air, water or soil
 LC 1 . Procurement  following form:  )1, 1, 1(  LC 14 . Electronic component (resistors, capacitors,  LC 14 . Electronic component (resistors, capacitors,  EA 2 . Emission to air, water or soil
                                                            LC 1 . Procurement
                                                                  Environmental Assessment Attributes general (ABS, PE, etc.)
                                                                                    LC 11 . Plastic:
                                                                                                                               Environmental Assessment Attributes
                       LC 11 . Plastic: general (ABS, PE, etc.)
                      1
                                                                                    LC 13 . Metal
                                                                                                                               other resources
                                                                   LC 23 . General assembly (Step 1 in Section 4) is to construct a pairwise comparison among the
                                                                                      EA 3 . Anticipated pollution
                                             LCD, etc)
                       LC 12 . Plastic: special (rubber, high impact, etc)  being assessed. The ?rst step  LC 12 . Plastic:  Organisational Performance Attributescriteria from different
                                                                  EA 1 . Consumption of material, energy and special (rubber, high impact, etc)
                                                                                                                               EA 1 . Consumption of material, energy and
                                                                                    LC 14 . Electronic component (resistors, capacitors,
                                                                                                                               EA 3 . Anticipated pollution or soil
                                                                                                                               EA 2 . Emission to air, water
                                                                                    LCD, etc) . Generation of waste material
                                                                                                              OP 1 . Time
                                                 )1, 1, 1(
                                                                                              )4.90, 6.00, 6.71(
                                                              )4.00, 5.20, 6.00(
                     L 2 LC 2 . Production   LC 15 . Printed Circuit Board (PCB)  other resourcesratio of each judgement is simultaneously calculated and checked to ensure that it is lower than or
                              )0.29, 0.41, 0.71(
                                                                              )1.73, 2.83, 3.87(
                                                                   LC 24 . Metal processing (stamping, etc)
                                                         experts. The consistency
                                                                                      EA 4 Metal
                                                                                                                               other resources
                                                                                                     (6)
                                                                                    LC 13 .
                                                                                                                               EA 3 . Anticipated pollution
                                                                                    LCD, etc)
                                                                                                                               EA 4 . Generation of waste material
                         ~ w i ¼?Lw i
                       LC 13 . Metal ; Mw i ; Uw i ?
                                                                                    LC 15 . Printed Circuit Board (PCB)
                                                                                      EA 5 . Possibility of re-use, recycling, and
                                             LC 21 . Surface mount
                                                                   LC 25 . Plastic processing (injection, etc)
                                                                                                              OP 2 . Quality
                                                                  EA 2 . Emission to air, water or soil . Electronic component (resistors, capacitors,
                                                                                                                               EA 2 . Emission to air, water or soil
                       LC 14 . Electronic component (resistors, capacitors,
                                                         equal to 0.1.
                                                                                    LC 15 . Printed Circuit
                                                                                                                               EA 4 . Generation of waste material
                                                                                    LC 21 . Surface mount Board (PCB)
                                                                                    LC 14
                                                            LC 2 . Production
                                                                   LC 31 Packaging: product level recovery of materials and/or energy
                                             LC 22 . Die bonding
                                           LC3. Packaging
                                                                  EA 3 . Anticipated pollution
                                                                 )1, 1, 1(
                                              )0.17, 0.19, 0.25(
                       LCD, etc)
                                                                                                                               EA 3 . Anticipated pollution
                                                                              )0.26, 0.35, 0.58(
                              )0.13, 0.14, 0.16(
                     L
                                                                                    LCD, etc) The non-fuzzy (i.e.,
                    where Lw i ,Mw i ,Uw i represent the lower, middle and upper values of the fuzzy weight of the i-th criterion.  )1.00, 1.41, 1.73(  OP 3 . Cost  EA 5 . Possibility of re-use, recycling, and
                                                                                                                               recovery of materials and/or energy and
                                                                                    LC 21 . Surface mount
                                                            LC 2 . Production
                                                                                                                               EA 5 . Possibility of re-use, recycling,
                                                                                    LC 22 . Die bonding Performance Attributes
                                                                                      Organisational
                                             LC 23 . General assembly
                                                                   LC 32 . Packaging: carton level
                      3
                                                                                                                               EA 4 . Generation of waste material
                       LC 15 . Printed Circuit Board (PCB) i-th criterion (w i ) is given as:
                    defuzzi?ed) weight value of the  LC 24 . Metal processing (stamping, etc) EA 4 . Generation of waste material . Printed Circuit Board (PCB)  OP 4 . Flexibility  Organisational Performance Attributes
                                                                                    LC 22 . Die bonding
                                                                                                                               recovery of materials and/or energy
                                                                                    LC 15
                                                                                    LC 23 . General assembly
                                                                                      OP 1 . Time
                                                                   LC 33 . Manual
                                                            LC 2 . Production
 LC 2 . Production   L  LC 21 . Surface mount  )0.26, 0.35, 0.58( Table 2 )1.73, 2.83, 3.87(  )1, 1, 1( OP 2 . Quality )3.46, 4.58, 5.66(  EA 5 . Possibility of re-use, recycling, and
                                                                  EA 5 . Possibility of re-use, recycling, and
                                                                                    LC 21 . Surface mount
                                                                                                                               Organisational Performance Attributes
                              )0.15, 0.18, 0.22(
                                                                                    LC 23 . General assembly
                                                                                    LC 24 . Metal processing (stamping, etc)
                                             LC 25 . Plastic processing (injection, etc)
                                           LC4. Distribution
                                                                   LC 41 Transportation
                      4  LC 22 . Die bonding Lw i ???Mw i ? Lw i ??=3 ? Lw i  recovery of materials and/or energy Die bonding  (7)  OP 1 . Time
                                                                                                                               recovery of materials and/or energy
                                                                                    LC 22 .
                         w i ¼ ½?Uw i ?
                                                                                                                               OP 1 . Time
                                                                                    LC 24 . Metal processing (stamping, etc)
                      LC3. Packaging         LC 31 Packaging: product level  Organisational Performance Attributes assembly    OP 2 . Quality
                                                                                      OP 3 . Cost design selection.
                                                                                    LC 25 . Plastic processing (injection, etc)
                                                         An example of hierarchy structure for LCA based green
                                                                   LC 42 . Storage
                                                                                                                               Organisational Performance Attributes
                                                                                    LC 23 . General
                       LC 23 . General assembly
                                                                                    LC 25 . Plastic processing (injection, etc)
                                                                                                                               OP 2 . Quality
                                                                                      OP 4 . Flexibility
                                             LC 32 . Packaging: carton level
                                                                                    LC 31 Packaging: product level
                                                            LC3. Packaging
                     L
                                                                                                                               OP 3 . Cost
                                                              )0.58, 0.71, 1.00(
                              )0.12, 0.13, 0.14(
                                           LC5. End-of-life
                                                                   LC 51 . Extent of recyclability
                                                                  OP 1 . Time criteria with respect to the ?ve environmental
                    Step 5.  The next step is to calculate the )0.15, 0.17, 0.20(  Life-cycle phases  )0.18, 0.22, 0.29(  )1, 1, 1(  Assessment
                       LC 24 . Metal processing (stamping, etc) environment risk ratings of different
                                                                                    LC 24 . Metal processing (stamping, etc)
                                                                                                                               OP 1 . Time criteria
                                                                                  Criteria
                                                            LC3. Packaging
                                                                                                                               OP 3 . Cost
                      5
                                                                                    LC 31 Packaging: product level
                                             LC 33 . Manual
                                                                                                                               OP 4 . Flexibility
                                                                                    LC 32 . Packaging: carton level
                                                                   LC 52 . Extent of reuse
                                                                                    LC 25 . Plastic processing (injection, etc)
                       LC 25 . Plastic processing (injection, etc) is similar to Step 1 to Step 4 and the key
                    assessment attributes. The procedure LC 41 Transportation  LC 1 . Procurement  LC 11 . Plastic: general (ABS, PE,  Environmental Assessment Attributes
                                                                  OP 2 . Quality difference is simply the object of the pairwise
                                                                                                                               OP 2 . Quality
                                                                                                                               OP 4 . Flexibility
                                                                                    LC 32 . Packaging: carton level etc.)
                      LC4. Distribution
                                                                                    LC 33 . Manual
                                                                   LC 53 . Extent of recovery
                                                                                                                               OP 3 . Cost
                                                            LC3. Packaging
                                                                  OP 3 . Cost
                       LC 31 Packaging: product level in Equation (2) should be constructed for different experts. A synthetic pairwise comparison
                                                                                    LC 31 Packaging: product level
 LC3. Packaging     comparison. A similar matrix as  LC 42 . Storage  LC4. Distribution  LC 12 . Plastic: special (rubber, high impact, etc)  EA 1 . Consumption of material, energy and
                                                                                    LC 33 . Manual
                                                                                    LC 41 Transportation
                                                                  OP 4 . Flexibility
                                                                                                                               OP 4 . Flexibility
                                                                                    LC 32 . Packaging: carton level
                      LC5. End-of-life be calculated using the geometric mean method outlined in
                    matrix can then          LC 51 . Extent of recyclability LC4. Distribution Step 2. Thereafter, the fuzzy geometric mean and  other resources
                       LC 32 . Packaging: carton level
                                                                                    LC 41 Transportation
                                                                                  LC 13 . Metal
                                                                                    LC 42 . Storage
                                                                                    LC 33 . Manual
                    fuzzy weights            LC 52 . Extent of reuse  LC5. End-of-life  LC 14 . Electronic                   EA 2 . Emission to air, water or soil
                       LC 33 . Manual of each criterion with respect to different environmental attributes can be de?ned using Equation (4) and
                                                                                    LC 42 . Storage component (resistors, capacitors,
                                                                                    LC 51 . Extent of recyclability
                                                                                    LC 41 Transportation
                       LC 41 Transportation
 LC4. Distribution   Equation (5). This is referred to as fuzzy environmental risk  LC4. Distribution  LCD, etc)  86  ريذپ دي دـجت ياه يژرنا و  EA 3 . Anticipated pollution
                                             LC 53 . Extent of recovery ratings, in contrast to the regular weightings for different criteria.
                                                                                    LC 51 . Extent of recyclability
                                                            LC5. End-of-life
                                                                                    LC 52 . Extent of reuse
                       LC 42 . Storage
                                                                                    LC 42 . Storage
                                                                                    LC 52 . Extent of reuse
                     The rating of each attributed EA i can be expressed in the following format, analogous to Equation (6):  EA 4 . Generation of waste material
                                                                                    LC 53 . Extent of recovery (PCB)
                                                                                  LC 15 . Printed Circuit Board
                                                                                    LC 51 . Extent of recyclability
 LC5. End-of-life      LC 51 . Extent of recyclability    LC 2 . Production       LC 21 . Surface mount   مو د ?رامش   لوا لاس  EA 5 . Possibility of re-use, recycling, and
                                                            LC5. End-of-life
                                                                                    LC 53 . Extent of recovery
                       LC 52 . Extent of reuse                                    LC 22 . Die bonding  (8)                   recovery of materials and/or energy
                                                                                    LC 52 . Extent of reuse
                         EA i ¼?LEA i ; MEA i ; UEA i ?
                         f
                                                                                    LC 53 . Extent of recovery
                       LC 53 . Extent of recovery                                 LC 23 . General assembly                   Organisational Performance Attributes
                       In ranking the environmental assessment attributes, the ?nal synthetic decision can be made and the resulting fuzzy  OP 1 . Time
                                                                                  LC 24 . Metal processing (stamping, etc)
                    synthetic decision matrix ER can be computed as:              LC 25 . Plastic processing (injection, etc)  OP 2 . Quality
                                      f
                                                          LC3. Packaging          LC 31 Packaging: product level             OP 3 . Cost
                         ER ¼ EA5W                                                LC 32 . Packaging: carton level  (9)       OP 4 . Flexibility
                             f
                         f
                                e
                                                                                  LC 33 . Manual
                    where W is the criteria weight vector calculated in the previous step.  LC 41 Transportation
                          ~
                                                          LC4. Distribution
                                                                 ?
                                                                                ?
                       Each element of the fuzzy synthetic decision matrix ER, ER ij ¼ LER ij ;  MER ij ;  UER ij , with respect to the criterion LC ij
                                                          f g
                                                                                  LC 42 . Storage
                    can be estimated by the following equations:
                                                          LC5. End-of-life        LC 51 . Extent of recyclability
                                                                                  LC 52 . Extent of reuse
                         LER ij ¼ LEA ij ? LW ij                                                    (10)
                                                                                  LC 53 . Extent of recovery
                                                                                                    (11)
                         MER ij ¼ MEA ij ? MW ij
                                                                                                    (12)
                         UER ij ¼ UEA ij ? UW ij
                       Finally, ER has to be defuzzi?ed using the COA method given by Equation (7).
                            f
                       Similar to the environmental assessment, the organisational performances of individual criteria are also assessed. Using
                    the same FAHP approach, the rating of each attributed OP i can be expressed in the following format:
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